Dillon, William <br/><br/>
Marketing research in a marketing environment / 
William R. Dillon, Thomas J. Madden, Neil H. Firtle. 
 - St. Louis, Illinois :  Times Mirror/Mosby College Publ. ,  1987. 
 - 737 p.  130 ill. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-8016-1303-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences
<br/><br/><label>Subjects--Index Terms: </label>Manager's enviornment Marketing Marketing control Marketing research