TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: Text and cases 
SN  - 0-256-06813-5
PY  - 1989///
CY  - Homewood, Illinois
PB  - Richard D.Irwin, Inc.
KW  - Marketing
KW  - Inquiry
KW  - Marketing research
KW  - Observation method
KW  - Product research
KW  - Research procedure evaluation
KW  - Research process
KW  - Research report
KW  - Research types
KW  - Sales forecasting
N1  - Includes bibliographical references and appendixes, index
ER  -