Kinnear, Thomas C. <br/><br/>
Marketing research :  An applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 4th ed. 
 - New York :  McGraw-Hill ,  1991. 
 - 856 p. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references, indexes, glossary. 
<br/><br/><label>ISBN: </label>0-07-034757-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Absolute frequency Breakdown method Buying income method Consumer jury Joint probability Marketing research system Reliability Sales budget Test marketing