Aaker, David <br/><br/>
Marketing research / 
David A. Aaker, George S. Day. 
 - 2nd ed. 
 - New York :  John Wiley & Sons,  1983. 
 - 731 p. 
 - Wiley series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0-471-09740-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences
<br/><br/><label>Subjects--Index Terms: </label>Marketing