TY  - BOOK
AU  - Jain,Subhash C.
TI  - Marketing planning and strategy
SN  - 0-538-19103-9
PY  - 1985///
CY  - Cincinnati, Illinois
PB  - South-Western Publ. Co.
KW  - Marketing
KW  - Adaptivizing planning
KW  - Boundary strategy
KW  - Cash consequences
KW  - Demarketing strategy
KW  - Financial performance profile
KW  - National-market strategy
N1  - Includes index
ER  -