TY  - BOOK
AU  - Myers,James H.
TI  - Marketing
SN  - 0-07-044207-X
PY  - 1986///
CY  - New York
PB  - McGraw-Hill, Inc.
KW  - Marketing
KW  - Brand loyalty
KW  - Cash-and-carry wholesalers
KW  - Defensive packaging
KW  - Federal Trade Commission
KW  - Financial services
KW  - Market potential
KW  - Market segmentation
N1  - Includes bibliographies and index
ER  -