Myers, James H. <br/><br/>
Marketing / 
James H. Myers. 
 - New York :  McGraw-Hill, Inc. ,  1986. 
 - 597 p. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0-07-044207-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Brand loyalty Cash-and-carry wholesalers Defensive packaging Federal Trade Commission Financial services Market potential Market segmentation