Hartley, Robert F. <br/><br/>
Marketing mistakes / 
Robert F. Hartley. 
 - Columbus, Ohio :  Grid, Inc. ,  1976. 
 - 147 p. 
 - Grid series in marketing .
<br/><br/> In a very readable and entertaining manner Marketing Mistakes describes in detail the decision process that led to marketing mistakes. 
<br/><br/><label>ISBN: </label>0-88244-104-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Adidas Coors Dangers of rash growth Errors in marketing strategy Fallacy of conservatism Gillette Company Marketing advantage slip away Mishandling the public image Penney Company Slip away