TY  - BOOK
AU  - Wasson,Chester R.
TI  - Marketing management: The strategy, tactics & art of competition 
SN  - 0-9600352-6-5
PY  - 1983///
CY  - Charlote, NC
PB  - ECR Associates
KW  - Marketing management
KW  - Advertising
KW  - Behavioral change model
KW  - Experimental research
KW  - Marketing research
KW  - Pricing
KW  - Sales agents
KW  - Trade discounts
KW  - Wholesalers
N1  - Includes index
ER  -