Wasson, Chester R. <br/><br/>
Marketing management :  The strategy, tactics & art of competition / 
Chester R. Wasson. 
 - 2nd printing 
 - Charlote, NC :  ECR Associates ,  1983. 
 - 469 p. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-9600352-6-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Subjects--Index Terms: </label>Advertising Behavioral change model Experimental research Marketing research Pricing Sales agents Trade discounts Wholesalers