TY  - BOOK
AU  - Assael,Henry
TI  - Marketing management: Strategy and action 
SN  - 0-534-04788-2
PY  - 1985///
CY  - Boston, Massachusetts
PB  - Kent Publ. Co.
KW  - Management
KW  - Marketing
KW  - Nature of marketing
N1  - Includes glossary, name index, company index, subject index
ER  -