TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: Analysis, planning, implementation, and control 
SN  - 0-13-552480-6
PY  - 1991///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall, Inc.
KW  - Marketing management
KW  - Accelerated test marketing
KW  - Adoption process
KW  - Decision making
KW  - Embargo
KW  - Income market segmentation
KW  - Joint ventures
KW  - Management contract
KW  - Network planning
KW  - Purchase frequency
N1  - Includes bibliographical references and indexes
ER  -