Kotler, Philip <br/><br/>
Marketing management :  Analysis, planning, implementation, and control / 
Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, New Jersey :  Prentice Hall, Inc.,  1991. 
 - xxvi, 756 p. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0-13-552480-6 0-13-563479-2 (blue paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Subjects--Index Terms: </label>Accelerated test marketing Adoption process Decision making Embargo Income market segmentation Joint ventures Management contract Network planning Purchase frequency