Kotler, Philip <br/><br/>
Marketing management :  Analysis, planning, implementation, and control / 
Philip Kotler ; Preface by Marsha Griffin. 
 - 8-th ed. 
 - Englewood Cliffs, New Jersey :  Prentice Hall, Inc.,  1994. 
 - 627 p. 
<br/><br/><label>ISBN: </label>0137228511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management