TY  - BOOK
AU  - Keegan,Warren J.
AU  - Moriarty,Sandra E.
AU  - Duncan,Thomas
TI  - Marketing
SN  - 0-13-125949-0
PY  - 1995///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall, Inc.
KW  - Marketing
KW  - Advertising
N1  - Includes index, ill. credits
ER  -