Keegan, Warren J. <br/><br/>
Marketing / 
Warren J. Keegan, Sandra E. Moriarity, Thomas R. Duncan. 
 - 2nd ed. 
 - Englewood Cliffs, NJ :  Prentice Hall, Inc.,  1995. 
 - xxviii, 743 p. 
 - Annotated Instructor's Edition .
<br/><br/>Includes index, ill. credits. 
<br/><br/><label>ISBN: </label>0-13-125949-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Advertising