TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing for nonprofit organizations
SN  - 0-13-556084-5
PY  - 1975///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall, Inc.
KW  - Management
KW  - Marketing
KW  - Case studies
KW  - Nonprofit
N1  - If you manage or plan to manage a university, a hospital, a political party-any nonprofit organization-this book spells out the best in marketing strategy for your products, services, events, and ideas
ER  -