TY  - BOOK
AU  - O'Dell,William F.
AU  - Ruppel,Andrew C.
AU  - Trent,Robert H.
AU  - Kehoe,William J.
TI  - Marketing decision making: Analytic framework and cases 
SN  - 0-538-19520-7
PY  - 1984///
CY  - Cincinnati, Ohio
PB  - South-Western Publ. Co.
KW  - Marketing
KW  - Accounting data
KW  - Breakeven point
KW  - Capital budgeting process
KW  - Decision making
KW  - Diverse-cost criteria
KW  - Fee income
KW  - Marketing decision
KW  - Recognizing the environment
N1  - Includes appendix 451-454 pp., index 455-461 pp
ER  -