O'Dell, William F. <br/><br/>
Marketing decision making :  Analytic framework and cases / 
William F. O'Dell, Andrew C. Ruppel, Robert H. Trent. 
 - 2nd ed. 
 - Cincinnati, Ohio :  South-Western Publ. Co. ,  1979. 
 - vi, 362 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-538-19510-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Accounting data Breakeven point Capital budgeting process Decision making Diverse-cost criteria Marketing decision Recognizing the environment