Stern, Louis W.

Marketing channels / Loui W. Stern, Adel I. El-Ansary. - Englewood Cliffs, New Jersey : Prentice Hall, Inc., 1977. - 590 p. - Prentice-Hall series in international management .

Includes bibliographical references and index.

0-13-557124-3


Marketing

Borden Company Cargo airline Chain stores Direct marketing Fair trade laws Grocery wholesalers House-to-house selling Independent markets Market decentralization