Lovelock, Christopher <br/><br/>
Marketing challenges :  Cases and exercises / 
Christopher H. Lovelock, Charles B. Weinberg. 
 - New York :  McGraw-Hill Book Co. ,  1985. 
 - 665 p. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-07-038786-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Case studies Market research Nature of marketing Planning Pricing