TY  - BOOK
AU  - Murphy,Patrick E.
AU  - Enis,Ben M.
AU  - Kinner,Thomas
TI  - Marketing
SN  - 0-673-15925-6
PY  - 1985///
CY  - Glenview, Illinois, London
PB  - Scott, Foresman and Co.
KW  - Marketing
KW  - Channels of distribution
KW  - Market research
KW  - Market segmentation
KW  - Marketing environment
KW  - Marketing strategy
KW  - Planning
KW  - Test marketing
KW  - Vertical marketing system
N1  - Includes bibliographies and index
ER  -