Murphy, Patrick E. <br/><br/>
Marketing / 
Patrick E. Murphy, Ben M. Enis ; Consult. ed. Thomas C. Kinner. 
 - Glenview, Illinois ;  London :  Scott, Foresman and Co.,  1985. 
 - 654 p. 
 - Scott, Foresman series in marketing .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0-673-15925-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Channels of distribution Market research Market segmentation Marketing environment Marketing strategy Planning Test marketing Vertical marketing system