Assael, Henry <br/><br/>
Marketing :  Principles and strategy / 
Henry Assael. 
 - 2nd ed. 
 - Fort Worth ;  Philadelphia :  Dryden Press :  Harcourt Brace Jovanovich College Publ. ,  1993. 
 - 771 p. 
<br/><br/>Includes appendix, notes, cases, glossary 
<br/><br/><label>ISBN: </label>0-03-076708-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Acceptable price range Backward integration Corporate marketing manager Dealing contract Export trading companies Freight-absorption pricing High-involvement purchases Marketing in business organizations Marketing threats Objective-task budgeting Product-marketing matrix