TY  - BOOK
AU  - Schoell,William F.
TI  - Marketing: Contemporary concepts and practices 
SN  - 0-205-08264-5
PY  - 1985///
CY  - Boston, London, Sydney
PB  - Allyn and Bacon, Inc.
KW  - Marketing
KW  - Accessory equipment
KW  - Backward vertical integration
KW  - Cash discount
KW  - Freight-absorption pricing
KW  - Job order production
KW  - Local content laws
KW  - Marketing mix
KW  - Negotiated contracts
KW  - Price awareness
KW  - Range of acceptable behavior
N1  - Includes bibliographical references, glossary and index
ER  -