TY  - BOOK
AU  - Pride,William
AU  - Ferrell,O.C.
TI  - Marketing: Basic concepts and decisions 
SN  - 0-395-35710-1
PY  - 1987///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
KW  - Consumer behavior
N1  - Includes index
ER  -