TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Zeithaml,Carl P.
TI  - Management: Function & strategy 
SN  - 0-256-10700-9
PY  - 1993///
CY  - Homewood
PB  - S. n.
KW  - Management
N1  - Includes index, appendix, glossary, notes
ER  -