Kerin, Roger A. <br/><br/>
Strategic Marketing Problems :  Cases and Comments / 
R.A. Kerin, R.A. Peterson. 
 - 9-th edt. 
 - New Jersey :  Prentice Hall,  2001. 
 - 729 p.  fig., tabl. 
<br/><br/> Index: p. 713 - 729. 
<br/><br/><label>ISBN: </label>0-13-027661-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Case studies
<br/><br/><label>Subjects--Index Terms: </label>Markenting Menegment