Russell, Thomas J. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, W. Ronald Lane. 
 - 13th ed. 
 - New Jersey :  Prentice Hall, Inc. ,  1996. 
 - XVIII, 799 p. 
<br/><br/> Includes glossary & index 
<br/><br/><label>ISBN: </label>0-13-348830-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Subjects--Index Terms: </label>Advertising goals Advertising management Corporative advertising Marketing communication Media Retail advertising Segmentation strategy Service advertising