TY  - BOOK
AU  - Russell,Thomas J.
AU  - Lane,Ronald W.
TI  - Kleppner's advertising procedure
SN  - 0-13-517087-7
PY  - 1990///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall, Inc.
KW  - Advertising
KW  - End-product advertising
KW  - Examination questions
KW  - Multiple choice
KW  - National advertising
KW  - Outdoor advertising
KW  - Successful advertising
ER  -