Russell, Thomas J. <br/><br/>
Kleppner's advertising procedure / 
J. Thomas Russell, Ronald Lane. 
 - 11th ed. 
 - Englewood Cliffs, New Jersey :  Prentice Hall, Inc. ,  1990. 
 - 260 p. 
 - Test item file .
<br/><br/><label>ISBN: </label>0-13-517087-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Subjects--Index Terms: </label>Advertising End-product advertising Examination questions Multiple choice National advertising Outdoor advertising Successful advertising