Friedlander, Mark P. <br/><br/>
Handbook of successful franchising / 
Mark P. Friedlander, Gene Gurney. 
 - 2nd ed. 
 - New York :  Van Nostrand Reinhold Co. ,  1985. 
 - IX, 453 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0-442-22582-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing