Dominick, Joseph R. <br/><br/>
The dynamics of mass communication / 
Joseph R. Dominick. 
 - 6th ed. 
 - Boston ;  London :  McGraw-Hill College,  1999. 
 - xxiii, 568 p.  ill. (some col.) ;  26 cm. +  CD 
 - (McGraw-Hill series in mass communication) .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>007290478X (acid-free paper) 0071156852 (International ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media