Jawitz, William.
Understanding mass media /
W.Jawitz.
- 5th ed.
- Lincolnwood, Ill. : National Textbook Co., c1996.
- xv, 512 p. : ill. (some col.) ; 25 cm.
Rev. ed. of: Understanding mass media / Jeffrey Schrank. 4th ed. 1991.
Includes bibliographical references and index.
0844258318
Masques