Baran, Stanley J. <br/><br/>
Introduction to mass communication :  Media literacy and culture / 
Stanley J. Baran. 
 - 2001 update. 
 - Mountain View, California :  Mayfield Pub. Co,  2001. 
 - xxiii, 519 p.  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 499-503) and index. 
<br/><br/><label>ISBN: </label>0767419251 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.