TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
SN  - 0471036064
PY  - 1980///
CY  - New York, N.Y.
PB  - John Wiley & Sons
KW  - Marketing management
KW  - Case studies
ER  -