Dalrymple, Douglas J. <br/><br/>
Marketing management :  text and cases / 
Douglas J. Dalrymple, Leonard J. Parsons. 
 - 2nd ed. 
 - New York, N.Y. :  John Wiley & Sons,  1980. 
 - xii, 721 p. :   ill. 
<br/><br/><label>ISBN: </label>0471036064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Marketing management--Case studies.