TY  - BOOK
AU  - Boone,Louis
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0-03-022814-X
PY  - 1989///
CY  - Chicago, New York
PB  - Dryden Press
KW  - Marketing
KW  - Organizational behavior
KW  - Accessory equipment
KW  - Brand hostaging
KW  - Commodity rate
KW  - Demographic segmentation
KW  - Embargo
KW  - Global marketing strategy
N1  - Includes bibliography and index, glossary
ER  -