Arens, William F. <br/><br/>
Contemporary advertising / 
William F. Arens. 
 - 6th ed. 
 - Bogota ;  Boston ;  Chicago :  IRWIN ,  1996. 
 - XXXI, 501 p. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0-256-18257-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising