TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0-538-84433-7
PY  - 1995///
CY  - Cincinnati,Ohio
PB  - South-Western College Publ.
KW  - Behavioral sciences
KW  - Consumer behavior
KW  - Decision making
KW  - Family
KW  - Marketing research
N1  - Includes bibliografical references
ER  -