Assael, Henry <br/><br/>
Consumer behavior and marketing action / 
Henry, Assael. 
 - 5th ed. 
 - Cincinnati,Ohio :  South-Western College Publ. ,  1995. 
 - 749 p. 
<br/><br/>Includes bibliografical references 
<br/><br/><label>ISBN: </label>0-538-84433-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavioral sciences<br/>Consumer behavior
<br/><br/><label>Subjects--Index Terms: </label>Decision making Family Marketing research