TY  - BOOK
AU  - Onkvisit,S.
AU  - Shaw,John J.
TI  - Consumer behavior: Starategy and analysis 
SN  - 0-02-389353-2
PY  - 1994///
CY  - New York, Oxford, Toronto
PB  - Macmillan College Publ. Co., Maxwell Macmillan International
KW  - Consumer behavior
N1  - Includes index
ER  -