Onkvisit, S. <br/><br/>
Consumer behavior :  Starategy and analysis / 
Sak Onkvisit, John J. Shaw. 
 - New York ;  Oxford ;  Toronto :  Macmillan College Publ. Co. :  Maxwell Macmillan International ,  1994. 
 - XVIII, 637 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0-02-389353-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior