TY  - BOOK
AU  - Wasson,Chester R.
TI  - Cases in policy, strategy and marketing management
SN  - 0-9600352-7-3
PY  - 1983///
CY  - Charlotte, NC
PB  - ECR Associates
KW  - Management
KW  - Marketing
KW  - Managing the information
KW  - Modifying the strategy
KW  - Planning the strategy
KW  - Pricing aspects
KW  - Promotional strategy
ER  -