Govoni, Norman A.P. <br/><br/>
Cases in marketing / 
Norman A.P. Govoni, Jean-Pierre Jeannet, Henry N. Deneault. 
 - 2nd ed. 
 - Columbus, Ohio :  Grid Publ., Inc. ,  1983. 
 - 268 p. 
 - Grid series in marketing .
<br/><br/><label>ISBN: </label>0-88244-252-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Index Terms: </label>Consumer behavior Marketing control Marketing programs Nature of marketing Pricing strategy Product strategy