TY  - BOOK
AU  - Marrus,Stephane K.
TI  - Building the strategic plan: Find, analize, and present the right information 
SN  - 0-471-86436-6
PY  - 1984///
CY  - New York
PB  - John Wiley & Sons, Ronald Press Publ.
KW  - Corporate planning
KW  - Marketing
KW  - Planning
N2  - Includes index
ER  -