TY  - BOOK
AU  - Aaker,David A.
AU  - Batra,Rajeev
AU  - Myers,John G.
TI  - Advertising management
SN  - 0-13-14101-1
PY  - 1992///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice Hall, Inc.
KW  - Advertising
ER  -