TY  - BOOK
AU  - Perreault,William D.
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press 
SN  - 0-256-18834-3
U1  - 658.8'7 
PY  - 1995///
CY  - Chicago, Bogora, a.o.
PB  - IRWIN
KW  - Marketing
ER  -