Perreault, William D. Applications in Basic Marketing: Clippings from the Popular Business Press / William D. Perreault, E. Jerome McCarthy. - 1995-1996 ed. - Chicago ; Bogora, a.o. : IRWIN, 1995. - 213 p. - 658.8'7 . ISBN: 0-256-18834-3 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8'7