Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
by William F. Schoell, Joseph P. Guiltinan. 
 - 3rd ed. 
 - Boston, MA :  Allyn and Bacon,  1988. 
 - 770 p.,  ill. : 
<br/><br/><label>ISBN: </label>0205105696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.